Impact-First Evaluation

Curation Standards

Our evaluation is based on professional photography curation standards from PPA, 1x.com, and academic research. Impact comes first.

Our Core Belief

"

A technically perfect but emotionally empty photograph will never be great. We evaluate what an image makes you FEEL before analyzing how it was made.

— Based on PPA 12 Elements, 1x.com curation, and image aesthetics research

Evaluation Priority Order

What we look for, in order of importance

1

Impact & Emotional Response

Most Important

What do you FEEL when you first see this image? Does it stop you? Move you? A technically perfect but emotionally empty image will never be great.

2

Subject & Visual Interest

Very Important

Is the subject compelling? Does it hold attention? Is there something worth photographing here?

3

Light

Very Important

How does light create mood and dimension? Light should be used expressively, not just correctly.

4

Composition

Important

Do visual elements guide the eye purposefully? Does the arrangement serve the image's emotional intent?

5

Technical Excellence

Foundation

Technical quality enables but never creates greatness. A powerful image with minor flaws beats a technically perfect but empty one.

6

Originality

Important

Does this show a unique perspective? Is there a personal voice? What makes this distinctly yours?

Key insight: Technical excellence is the foundation, not the goal. A powerful image with minor technical flaws will always score higher than a technically perfect but emotionally empty photograph.

Publication Tiers

Every photo receives a tier based on its emotional impact and execution

Awarded

80-100 points

Work that stops you in your tracks. Creates genuine emotional response with technical mastery in service of artistic vision.

  • Strong emotional impact that resonates
  • Technical excellence serving the vision
  • Unique perspective or voice
  • Professional-level execution

Published

60-79 points

Strong work with clear emotional intent that mostly succeeds. Ready for public viewing with room to strengthen impact.

  • Clear emotional or visual intent
  • Good technical foundation
  • Effective composition and light
  • Room to deepen connection

Practice

0-59 points

Work showing potential with areas for development. Every great photographer started here.

  • Foundation is present
  • Intent visible but execution needs work
  • Valuable learning opportunity
  • Clear path for growth

Category-Specific Criteria

Different genres require different emphasis — some prioritize meaning, others beauty

Street

Emotional Impact & Story

Story-focused

The decisive moment is everything. We evaluate how well the image captures human emotion, tells a story, and makes us feel something about the human condition.

Primary Criteria

Emotional impactDecisive momentHuman storyFeeling evoked

Title importance: Critical - titles reveal the emotional intent we evaluate against

Portrait

Connection & Character

Story-focused

Portraits should create emotional connection and reveal character. We look for genuine feeling and the ability to make viewers feel something about the subject.

Primary Criteria

Emotional connectionExpressionCharacter revelationEyes

Title importance: Important - often hints at the feeling or story

Landscape

Mood & Atmosphere

Mood-focused

Great landscapes transport us somewhere and create a feeling. We evaluate mood, atmosphere, and whether the image evokes a sense of place.

Primary Criteria

Mood/atmosphereLight qualitySense of placeEmotional resonance

Title importance: Contextual - image should speak for itself first

Wildlife

Wonder & Technical Beauty

Beauty-focused

Wildlife photography should evoke wonder and capture the beauty, power, or character of the subject. Technical excellence serves this goal.

Primary Criteria

Subject presenceBehavior captureTechnical sharpnessEye contact

Title importance: Informational - typically describes species or behavior

Architecture

Form & Visual Impact

Beauty-focused

Architectural photography celebrates form, line, and structure. We prioritize visual impact and how light reveals the building's character.

Primary Criteria

Visual impactGeometryLinesPerspective

Title importance: Informational - usually describes the structure

Macro

Wonder & Discovery

Beauty-focused

Macro photography reveals hidden worlds. Beyond technical mastery, we look for images that create a sense of wonder and discovery.

Primary Criteria

WonderDetail revelationSharpnessLighting

Title importance: Informational - describes the subject

Black & White

Mood & Tonal Power

Mood-focused

Monochrome work lives by its emotional atmosphere. We evaluate mood, tonal mastery, and how the absence of color strengthens the image.

Primary Criteria

MoodTonal rangeEmotional atmosphereForm

Title importance: Contextual - may suggest mood or theme

Documentary

Story & Truth

Story-focused

Documentary work must move us and communicate truth. We evaluate the story's impact, emotional authenticity, and human connection.

Primary Criteria

Story impactEmotional truthAuthenticityHuman connection

Title importance: Critical - reveals the narrative we evaluate

Fine Art

Vision & Concept

Story-focused

Fine art photography is judged on whether the artist's vision is realized. Concept, emotional/intellectual impact, and originality are essential.

Primary Criteria

Concept realizationImpactVisionOriginality

Title importance: Critical - central to understanding the work

Abstract

Visual Intrigue

Mood-focused

Abstract work should captivate and create a visual experience. We look for compelling form, color, and pattern that holds attention.

Primary Criteria

Visual intrigueFormColorPattern

Title importance: Contextual - may provide conceptual framework

Detailed Evaluation Areas

Artistic Analysis

  • Emotional Impact — Does the image evoke genuine feeling? Does it resonate? This matters most.
  • Storytelling — Does it communicate something meaningful? For conceptual work, does it achieve its stated intent?
  • Originality — Is there a unique perspective or personal voice? What makes this distinctly yours?
  • Artistic Merit — Vision, intentionality, and creative voice working together

Technical Analysis

  • Light — How light creates mood and dimension, used expressively not just correctly
  • Composition — How visual elements guide the eye to serve the image's emotional intent
  • Timing — The decisive moment that captures peak emotion or action
  • Technical Execution — Focus, exposure, sharpness — the foundation that enables impact

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